Infrastructure is one of the major sector for us, as we purchase land or rent plant in different states of India for implementing factories, workshops, offices, hotels.

Last April 2008, we were the part of the Euro-India forum which is one of important forums giving vision and bringing opportunities to understand through the knowledge and experience of developed cities of Europe, how to implement locally; (more…)

On the same lines we are bringing a major European TV producer in India to shoot his new movie in India.

Alain Clert is a popular TV producer in France. He has produced many highly acclaimed TV series for Europe. He was in India with us in February 08 for exploring the possibility of shooting his movie in India. The movie is on period subject of French & English fight for the occupation of Indian States in South India in 17^th century.
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As Serap’s front end office, we are Serap in India. We visit the client monthly to develop partnerships, business opportunities and to follow up.

In the first quarter of 2005, we conducted a market study for SERAP. The Chairman, Eric Boittin, visited India in March to meet potential clients and authorities for the validation of his market. (more…)

• We provide Step by step approach with progressive investments requirements.
• Research, Analysis, Estimation of the business potential of the brand in India.
• Identify the niche market and the positioning.
• Implement the mix marketing strategy and expand the Sales network.
• Identify potential clients, partners, distributors or franchises.
• Arrange meetings with key clients, suppliers, end-users, distributors, high-end chains, sub-contractors, etc…
• Set up and develop the commercial activities including B2B, distribution & launch of the brand in India.
• Research on rules & regulations as per Government.
• Lobbying and meeting with Government authorities, political network and sub agencies
• Market test on tier-1 and tier-2 cities.

Provision of Human and Material Resources:

• We also specialize in the Research and purchasing / Renting appropriate location as per specifications given by the client.
• We do research for the rules, procedures, taxation & charges for purchasing the Industrial / Commercial sites and facilitate the deals, smoothly.
• We recruit, train and manage your staff.
• Michele Janezic can also manage the day-to-day operations of your project

Privacy Practices

We will hold in strict confidence any confidential information obtained from the company and will not disclose it to others or use it except in connection with the rendering of your services to the company or otherwise reasonably necessary for the purpose of the assignment.

Do you have plans to grow your activities between Europe and India?

Client Profile:

SERAP Industries was set up in the heart of the top milk-producing region of Europe, and since its creation in 1963, it has been a response to the increasing requirements of consumers, regarding hygiene and safety in milk preservation.

Building on this experience, SERAP Industries developed technological and innovative solutions to assist the food-processing, pharmaceutical and cosmetics industries, in preserving and transforming their delicate products.

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Client Profile:

Created in 1947, Son et Lumiere is the oldest French audiovisual production company specializing in high quality fiction.
Headed by Alain Clert, it is one of the last remaining independent companies working with all of the French distributors and leading French Television Channels. It has produced emblematic fiction work- the most contemporary and forward thinking of which is the French series “Spiral”. It is the first French series bought and aired by BBC.
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We have 20 years of expertise in the field of economic and social cooperation between Europe and India.

Our strength lies in a work experience that spans 40 years, 48 countries across 4 continents with an emphasis on India.

Business Development is at the heart of every project undertaken by the team at Michele Janezic Agency .

Our Services:

• Identification of opportunities
• Validation, qualification and cross checking eligibility of partners/ clients
• Contacting potential partners or clients
• Strategic planning
• Identification of target market
• Identifying and defining the time line for each project
• Upstream marketing strategy
• Lobbying at state and national levels for speeding up trade agreements etc.
• Assistance in Implementation: Legal, Organizational e.g. Recruitment, training and nursing of managerial staff in dealing with multi cultural issues.
• Project Planning

Our Target Sectors

Small and medium French enterprises dealing with: food and agriculture equipments, automobiles, infrastructure, telecom, electronics, service providers, textiles and luxury goods.
Indian enterprises dealing with IT outsourcing and body shopping, bio technology, distribution and partnerships.

Our Approach

• Targeted to ensure the best deployment of effort and investment
• Targeted at specific sectors only
• Targeted at the most pertinent opportunities
• Integrated (right from identification to implementation) to ensure a better success rate
• An expertise in Indo-French cooperation and alliances spanning 20 years
• A strategic network of key players in the French and Indian industrial and political scenario. A network of various experts in all pertinent fields possible.
• A strategic mix of French and Indian employees to bring the about the best of both cultures.

We believe in a dynamic communication strategy to strengthen our business development activities.
Since 1998, our activity of valorization of industrial competences cannot be disassociated from our policies regarding business development. These activities have been restricted solely to two countries (France and India) and have hence served in strengthening our commitment and knowledge

Sustainable Development

We believe in a synergistic combination of ethics and economics.
Sustainable development with emerging industrialized countries is integral to the tradition and practice of our enterprise. It is also integral to our participation in trade agreements of industrial and public authorities.

• By taking responsibility for the impact of our activities with customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.
• By extending beyond the obligation to comply with legislation,
• By auditing and reporting done in accordance of reporting standard
• By developping business benefits at long term financial returns

Human resources: recruitment with comprehensive policy, to improve the quality of life for employees and their families as well as for the local community and society at large.

Ethics training : The rise of ethics training inside corporations, some of it required by government regulation, is another driver credited with changing the behaviour and culture of corporations. increasing employee loyalty and pride in the organization.

Risk management: Maintain reputations in avoiding incidents such as corruption scandals or environmental accidents. Building a genuine culture of ‘doing the right thing’ within a corporation can offset these risks.

Brand differentiation: Building customer loyalty based on distinctive ethical values.

License to operate: Remain welcome by being good corporate citizens with respect to labour standards and impacts on the environment.

Sustainable development: good business practices emerge.
We believe in a synergistic combination of ethics and economics.
Sustainable development with emerging industrialized countries is integral to the tradition and practice of our enterprise. It is also integral to our participation in trade agreements of industrial and public authorities.

From 1977 to 1986 , she worked with Schlumberger Ltd as the International Communications Director in charge of Multi Cultural Management. She worked besides the likes of the World Wide Vice President of Marketing and Communication for Schlumberger.

From 1984 to 1986, she worked with President Jean Riboud, Chairman of Schlumberger and The French Committee (at that time), she played a pivotal role in bringing about coordination between industrialists in France and India; as the Partners of “Year of India” in France and USA.

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