Infrastructure is one of the major sector for us, as we purchase land or rent plant in different states of India for implementing factories, workshops, offices, hotels.

Last April 2008, we were the part of the Euro-India forum which is one of important forums giving vision and bringing opportunities to understand through the knowledge and experience of developed cities of Europe, how to implement locally;

It was hosted by the two Co Chairman Colette Mathur, President India Invest S.A., Geneva, Chair person Atherstone India Invest Group, Mumbai; and Jamshyd N. Godrej, Chairman and Managing Director of Godrej & Boyce Mfg. Co. Ltd., Mumbai

Many political and social personalities have attend from India and from Europe

The subject was the challenges of Urban Development in India and “How Europe can forge with India to meet these challenges”.

India is building new and developing existing cities, like Gurgaon, Noida, Navi Mumbai, also Pune, Ahmedabad, Bangalore, Hyderabad, Chennai, Chandigarh. .

New roads, water, sanitation, public transport, Airports and technology are needed, that is bringing major opportunities for European companies to come to India.

On the same lines we are bringing a major European TV producer in India to shoot his new movie in India.

Alain Clert is a popular TV producer in France. He has produced many highly acclaimed TV series for Europe. He was in India with us in February 08 for exploring the possibility of shooting his movie in India. The movie is on period subject of French & English fight for the occupation of Indian States in South India in 17^th century.

We arranged his meeting with big Indian Film producers, like AamirKhan, Farhan Akhtar, Prem Sagar, Ajit Gapta-CareTV, Mr. Kanwal Sibbal-Ex Ambassador- France, Zee Movies, Mirchi Movies, Eros Movies, Zoom TV & NDTV.

He also met the free lance technicians from Bollywood. He was extremely confident of his project in India after meeting the people from our network.

He is coming back to India in September with all his preparations for shooting in India.

We are handling the selling & the distribution of his French TV series in India for telecasting on different TV channels:

We are providing him a turnkey solution for his production & distribution of his film to be produced in India with the help of our network & our experience.

As Serap’s front end office, we are Serap in India. We visit the client monthly to develop partnerships, business opportunities and to follow up.

In the first quarter of 2005, we conducted a market study for SERAP. The Chairman, Eric Boittin, visited India in March to meet potential clients and authorities for the validation of his market.

Since 2005 he is coming regularly to meet with heads of dairy companies and cooperatives and government representatives in order to make proper decision at each stage of the project.

According to the needs, Serap France Representatives from different department visit India four times a year. Other Serap technical and administrative teams visit India to look after installation of equipment, recruitment, commercial strategy and local team.

Michèle Janezic often goes on location to ensure quality of the operations and maintain close ties with clients.  A dedicated technical team has been recruited and trained in France and India to do the technical installation and Afters Sales Services.

In addition, Michèle Janezic Serap India has organised the visit of Serap’s major Indian clients to France:

In November 2006, Harsev Singh, Head of Dairy Retail department at Reliance has visited Serap France plant and we have taken him to a farm and to a dairy to understand our practice.

In April 2008, we have also organised the visit of a delegation of a dozen of GCMMF-AMUL district chairman to see the Serap factory and the chain of Milk collection at farm and dairy level.

In 2009, Michele Janezic carried out the negotiations and the legal formalities concerning the land acquisition for Serap India Plant. Eric Boittin – Serap Chairman and Arnaud Duchatelet Project Manager have visited India more frequently and have given all the support.

Beginning 2009, we registered Serap India Pvt Ltd & Michele Janezic was appointed Director. We purchased the land in Gujarat, for the plant at Village Muvala in Halol District.

In 2009, we rented a workshop close to the land acquired at village Muvala. We recruit Technical team. We tested local accessories in our R & D department in France and transferred the knowhow to our Indian suppliers in order to upgrade the tested accessories.
We started importing naked tank for assembling with local accessories. We trained our Technical team to servicing, Installation / Commissioning.

In 2010, we started producing small capacity BMC of 1000 and 2000 liters capacities.

From 2009 to 2011, our team has evolved according to the business growth. Today the team has increased to 60 members comprising of Production, Commercial, Factory and Technical Managers along with administrative & skilled labors trained as per Serap’s international standards & knowhow.

In 2012, we are starting the construction of the factory; we will manufacture the production of BMC 1000 to 5000 Liter capacities and services will also be shifted from the workshop.

In June 2009, Mr. Rahul Kumar (MD-Amul Kaira Dairy), Mr. Nagori (GM-Amul Kaira Dairy), Michele Janezic (Director- Serap India), Mr. Vincent Bolzer (Factory Manager- Serap India) jointly organized a training session for farmers on Serap BMC at Amul’s Kaira Dairy.

SERAP Team made a presentation in Gujarati on “do’s and don’ts” to 300 farmers. Farmers actively participated & interacted with Serap experts on BMC technology’s usage and maintenance. Farmers came out with remarks & questions regarding running the BMC that Serap took into account to serve them better.

In June 2009, Michele Janezic-Director Serap India Pvt Ltd & Engineers visited the village near Palanpur to validate the installation of a 5000 Liter BMC. We took measurement, discussed with Society the renovation/construction of the premises.

Michele Janezic believes in keeping the team motivated. Celebrations within the team are carried out at regular intervals (during birthdays, festivals, new years) to strengthen the bond within staff members.

In 2011, we signed an MOU during Vibrant Gujarat with Gujarat government for the implementation of SERAP India Pvt Ltd. Therefore, Serap will have one window for all its implementation.

Michele Janezic- SERAP India team has actively attended & participated in many events organized at village and state levels- one of these events was the Sahyadri farm launching, attended by Mr. Sharad Pawar- Agricultural Minister of India.

In January 2012, we welcome a French delegation of dairy specialist.

• We provide Step by step approach with progressive investments requirements.
• Research, Analysis, Estimation of the business potential of the brand in India.
• Identify the niche market and the positioning.
• Implement the mix marketing strategy and expand the Sales network.
• Identify potential clients, partners, distributors or franchises.
• Arrange meetings with key clients, suppliers, end-users, distributors, high-end chains, sub-contractors, etc…
• Set up and develop the commercial activities including B2B, distribution & launch of the brand in India.
• Research on rules & regulations as per Government.
• Lobbying and meeting with Government authorities, political network and sub agencies
• Market test on tier-1 and tier-2 cities.

Provision of Human and Material Resources:

• We also specialize in the Research and purchasing / Renting appropriate location as per specifications given by the client.
• We do research for the rules, procedures, taxation & charges for purchasing the Industrial / Commercial sites and facilitate the deals, smoothly.
• We recruit, train and manage your staff.
• Michele Janezic can also manage the day-to-day operations of your project

Privacy Practices

We will hold in strict confidence any confidential information obtained from the company and will not disclose it to others or use it except in connection with the rendering of your services to the company or otherwise reasonably necessary for the purpose of the assignment.

Do you have plans to grow your activities between Europe and India?

Client Profile:

SERAP Industries was set up in the heart of the top milk-producing region of Europe, and since its creation in 1963, it has been a response to the increasing requirements of consumers, regarding hygiene and safety in milk preservation.

Building on this experience, SERAP Industries developed technological and innovative solutions to assist the food-processing, pharmaceutical and cosmetics industries, in preserving and transforming their delicate products.

The SERAP Industries teams are specialists in their fields and with their capacity to listen and understand the requirements, they are constantly striving to satisfy each customer, and meet his requirements and needs.
Today, SERAP equipment is acknowledged throughout the world for its quality and performance.

Our Achievements:

• In 2005, we started the Market study, identified the prospective clients, market price, and did research of potential partners for manufacturing and subcontracting.

• Registration of the brand in India

• In 2006 and 2007, we handled Marketing & Sales and Service of the products.

• Also did liaison & lobbying with government & local authorities.

• In 2007, we earned contracts with top Indian companies in order to get good references to facilitate sales.

• We made installation & commissioning of product at the customer’s site & after-sales service.

• We also perform recruitment, training & nursing of staff for SERAP INDUSTRIES for Installation and Commissionning etc.

• In 2008 MJA is operating as the sole front end office for SERAP in India

• We delivered and installed almost 100 BMC to 4 customers.

• We have recruited an Indian commercial engineer.

• We founded Serap India Pvt Ltd and Michele Janezic was appointed Director.

• We purchased a land for the future plant at Village Muvala in Halol District.

• We rented a workshop for logistics and assembling, close to the land.

• We have set up a branch office with a guest house in Baroda.

• In 2009, we started testing accessories from India to be validated by Serap R & D France.
  We then upgraded condensing unit components from Indian selected company.

• Serap India Pvt Ltd imported 1000 & 2000 liters naked tank from France to be assembled with local validated accessories.

• We started selling Indian fabrication to local customers with great success. Quality offered is at par with French fabrication.

• We recruited a Factory Manager from France.

• We also started building up our Indian team in recruiting Logistic, Purchase, and Technical Managers.

• In 2010, we recruited an Indian Production Manager and trained him in our French factory
  We recruited and trained labors for manufacturing. We implemented the manufacturing line of production for 1000 & 2000 liters BMC.

• Since 2010, we have reinforced our team with Administrative and Accountant, Human Resource, Marketing and Technical.
  Serap India Pvt Ltd produces BMC 1000 & 2000 liters capacities in Halol with imported high technical components and local supplier’s accessories.

• In 2011 the team comprises of 60 persons. During 2011 Vibrant Gujarat we signed an MOU with the government of Gujarat

• In 2012, Serap is starting to build up the factory.

Serap sells in 70 countries and more than 30% of its turnover is abroad. Serap is leader in France, Japan, Chile and several other countries. They also lead in innovation and know how.

Client Profile:

Created in 1947, Son et Lumiere is the oldest French audiovisual production company specializing in high quality fiction.
Headed by Alain Clert, it is one of the last remaining independent companies working with all of the French distributors and leading French Television Channels. It has produced emblematic fiction work- the most contemporary and forward thinking of which is the French series “Spiral”. It is the first French series bought and aired by BBC.

Our Achievement

• Michele Janezic Agency Pvt. Limited is the sole representative and distributor for Son et Lumiere in India
• We handle all commercial and legal business. This has come about as the fruits of long term collaboration between the two organizations.
• Recently, Michele Janezic Agency Pvt. Ltd. organized the visit of Alain Clert-(Chairman of Son et Lumière) to India for his new production project
• We are working on the distribution and sale of Son et Lumiere contents (both fiction and documentary)
• Information gathering for production, shooting and filming in India

We have 20 years of expertise in the field of economic and social cooperation between Europe and India.

Our strength lies in a work experience that spans 40 years, 48 countries across 4 continents with an emphasis on India.

Business Development is at the heart of every project undertaken by the team at Michele Janezic Agency .

Our Services:

• Identification of opportunities
• Validation, qualification and cross checking eligibility of partners/ clients
• Contacting potential partners or clients
• Strategic planning
• Identification of target market
• Identifying and defining the time line for each project
• Upstream marketing strategy
• Lobbying at state and national levels for speeding up trade agreements etc.
• Assistance in Implementation: Legal, Organizational e.g. Recruitment, training and nursing of managerial staff in dealing with multi cultural issues.
• Project Planning

Our Target Sectors

Small and medium French enterprises dealing with: food and agriculture equipments, automobiles, infrastructure, telecom, electronics, service providers, textiles and luxury goods.
Indian enterprises dealing with IT outsourcing and body shopping, bio technology, distribution and partnerships.

Our Approach

• Targeted to ensure the best deployment of effort and investment
• Targeted at specific sectors only
• Targeted at the most pertinent opportunities
• Integrated (right from identification to implementation) to ensure a better success rate
• An expertise in Indo-French cooperation and alliances spanning 20 years
• A strategic network of key players in the French and Indian industrial and political scenario. A network of various experts in all pertinent fields possible.
• A strategic mix of French and Indian employees to bring the about the best of both cultures.

We believe in a dynamic communication strategy to strengthen our business development activities.
Since 1998, our activity of valorization of industrial competences cannot be disassociated from our policies regarding business development. These activities have been restricted solely to two countries (France and India) and have hence served in strengthening our commitment and knowledge

Sustainable Development

We believe in a synergistic combination of ethics and economics.
Sustainable development with emerging industrialized countries is integral to the tradition and practice of our enterprise. It is also integral to our participation in trade agreements of industrial and public authorities.

• By taking responsibility for the impact of our activities with customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.
• By extending beyond the obligation to comply with legislation,
• By auditing and reporting done in accordance of reporting standard
• By developping business benefits at long term financial returns

Human resources: recruitment with comprehensive policy, to improve the quality of life for employees and their families as well as for the local community and society at large.

Ethics training : The rise of ethics training inside corporations, some of it required by government regulation, is another driver credited with changing the behaviour and culture of corporations. increasing employee loyalty and pride in the organization.

Risk management: Maintain reputations in avoiding incidents such as corruption scandals or environmental accidents. Building a genuine culture of ‘doing the right thing’ within a corporation can offset these risks.

Brand differentiation: Building customer loyalty based on distinctive ethical values.

License to operate: Remain welcome by being good corporate citizens with respect to labour standards and impacts on the environment.

Sustainable development: good business practices emerge.
We believe in a synergistic combination of ethics and economics.
Sustainable development with emerging industrialized countries is integral to the tradition and practice of our enterprise. It is also integral to our participation in trade agreements of industrial and public authorities.

From 1977 to 1986 , she worked with Schlumberger Ltd as the International Communications Director in charge of Multi Cultural Management. She worked besides the likes of the World Wide Vice President of Marketing and Communication for Schlumberger.

From 1984 to 1986, she worked with President Jean Riboud, Chairman of Schlumberger and The French Committee (at that time), she played a pivotal role in bringing about coordination between industrialists in France and India; as the Partners of “Year of India” in France and USA.

From 1986 to 1987, Michèle Janezic worked with the Ministry of Foreign Affairs, France and was responsible for creating cooperation programs between various countries with large industrialists. She organized international events including the “Year of India” in France, “750th Anniversary of Berlin”, in Berlin; “The Years of France and Brazil’, in France and Brazil respectively; and finally “France and Denmark’, in Denmark.

From 1987 to 1995 she worked with the L’Oreal Group as a Director of International Communication looking after institutional and social programs. She worked as a director where she created a new Brand for L’Oreal.
In 1996, Michele started her own company under the name of MJJ Consultants in Paris, France. The company played an advisory as well as a business development role for French and Indian companies such as NIIT, HCL, Schlumberger…

In 1998, she organized the first “Indo French IT Forum”, in France, with NASSCOM (MOU)

In 1999, Michele organized the first “Indo French Mobile Forum” in India, with COAI and many other forums and one-to-one meetings between French and Indian Industrialists as well as government representatives: “Indian Democracie” with Christophe Jaffrelot, SEBI with chairman D.R. Mehta, “Indian Budget” with Ambassador Kanwal Sibal, “Indian IT Investment Abroad” with HCL Chairman Shiv Nadar etc.

In 2001, Michele Janezic was awarded the decoration “Chevalier de l’Ordre National du Merite”.

From 2002 to 2004, Michele acted as an independent consultant to Indian industralists willing to enter French markets.

From 2004 to 2006, she organized business delegations between France and India. She also worked for Natexis Prames International as consultant and facilitator for French companies expanding their operaions into India.

From 2006 to present, she established her company in India and shifted her French operations here. Michele Janezic is based in Delhi with her team of dynamic Indo-French consultants.

Finally in September 2006 she established Michele Janezic Agency as a Private Limited Company and all operations of MJJ Consultants founded in 1996 in Paris, have been gradually shifted to this Indian counterpart.

With her connections and business acumen, Michele Janezic Agency Pvt. Ltd. continues to be the India Expert for Natexis Pramex International (Since 2004) – A branch of Banque Natexis.

The organization is also the India Project Manager for Serap- a leading manufacturer of Dairy equipment such as Bulk Milk Coolers etc. providing Dairy equipment to leading Dairy Industries in India such as Amul.